Kurt Archer

I just got back from an amazing screening event tonight, where we showed the 11th hour documentary to a group of about 40 individuals, mixed old and young.

I can see the impact the session had on everyone, as the discussions were really in depth. People got passionate about what kind of practices are going on in Pakistan right now, and what can be done to improve things.

We invited DEAL Pvt Ltd to lead the discussion and talk about their upcoming campaign called "Don't Mess with Karachi" as well to discuss the ways in which they are working with the government to both clean up the city, and educate the people, predominately the youth, on how to effectively dispose of, and recycle garbage.

All in all, it was a great session, and we are looking forward to continuing to host such powerful and meaningful discussions.

Why should I care about stuff?

This was the question of the hour on June 5th, recognized around the world as Environment day. As part of the celebrations, Unilever Pakistan ran a series of events around raising awareness about the environment.

In a city of 15 million people, with no real effective waste disposal system to speak of, and having been confronted with massive oil spills, risks of Dengue and Bird Flu outbreak, needless to say, it is a city faced with a myriad of challenges. Challenges that organizations like Unilever Pakistan are hoping to address.

On this day, Unilever invited me to give a presentation on the Story of Stuff to their staff. While designing the session we came up with a great idea to engage the crowd in a solution finding activity. So after Introducing myself, and getting a few comments from the crowd about a proactive solution finding approach to the environment, I showed the Documentary.

The reactions came with an applause and comments of awe from the crowd as sparks of Aha moments went off in their minds.

We quickly captured that moment into world-cafe style groups and had them brainstorm solutions on how to improve the impact that Unilever and themselves as individuals can make on the environment.

The output was prepared and here are 3 of many solutions that came out.

- “Endorse products of companies that are environmental friendly”

- “Move to a Paper-less Office”

- “Buy organic products, and use biodegradable materials in packaging”

The success of the event was so great that now Unilever Pakistan has set up screenings of Story of Stuff at all their warehouses and factories! One small event can really have a huge impact

Thats Damu baby