Kurt Archer

Westjet has long been the flight carrier of choice within Canada. The staff is characterized by their friendly, fun and humorous attitudes that is sure to keep your spirits as elevated as you will be physically, in the air. Westjet has demonstrated exemplar service and is a role model business practice in the aviation community, not only in Canada but all over the world. The difference is that Westjet capitalizes on its people, and deriving the shared value of their people, makes it a employee of choice. Given this type of market leadership, I believe the true potential for Westjet to really take off is on the horizon yet.

When an airline decides to lower their prices, the first things to go out the window is usually food quality (or food period), and then service. In Westjet’s case, the first was scenario was true, and now any food on board must be purchased from a third party provider, beverages however remain complimentary. Westjet’s success in maintaining high quality service is really thanks to their core values as an organization. Humour replaces luxurious pampering, and that is seen through their genuine care and growth approach to staff and clients. It goes a long way to describe what individuals value, and it is not being treated like royalty, but treated like important individuals.

So what then could be next on the horizon for Westjet if they plan to stay the course as market leaders in the industry? Well in order to come full circle as an organization committed to triple bottom line results, Westjet must now complete the circle through their conscious impact on the community and environment in which they operate. Based on my observations, I have made three suggestions that could truly go a long way for an organization like Westjet.

Read the rest of this entry »

So it’s been 2 months since I’ve returned from an almost 3 year experience in Pakistan and India. So much has changed for me, that even still I find re-adapting to the Canadian culture difficult.

I suppose some of the experiences I had will never leave me, some truths you cannot just sweep under a carpet. Now that I am back in Canada, the hardest part is trying to share those experiences I had in a way that help people understand these truths that I have seen: poverty, exploitation, corruption, dishonesty. I guess this feeling is shared by anyone in the field of sustainability. The question eludes me, while I find myself stuck between a rock and a hard place. The worst of all, for me, is falling on deaf ears to the ones that are supposed to be closest and most beloved to us: our family.

The conundrum, in which I have befallen, is where to cross the line when on one side of it you know you cannot tell another person what s/he is doing wrong and how to live their life, on the other hand you cannot stand idle watching while ignorance is harming innocent people (and the environment) thousands and millions of miles away.

What would you do if stuck in this situation, crying desperately to be heard, to share some tiny morsel of experience, that may trigger an awakening to just how damaging the majority of North Americans live.

I know, I’m being harsh, accusing, judging. I know, but what would you do? What would you do if you knew someone was doing something that unbenownst to them is harming others, often, many others.

“What makes you so much smarter than us” or “who are you to think you know whats best for us” are two phrases I hear in defense whenever I point out the pointless obessive purpose to an electronic pepper mill. I wish I had all the answers, no one has all the answers. I do have a lot of questions though, like these:

Read the rest of this entry »

My Choice! is a project that aims to raise awareness among the youth about Sustainability. We offer a holistic understanding of sustainability taught through a simple model known as Society, Economy and Environment.

The Environment is impacted by our human footprint; this footprint is the result of diverse community interactions (economy, leisure, family) in any given society. Social activism, or civil society, is shaped by embedding values in the people that are part of the society and who will take up responsibility for that society. It is therefore vital for youth to grab this inclusive picture of sustainability to ensure a positive future generation of prosperity and increased quality of life.

Read the rest of this entry »

Often in conversation you may hear comments about growing water shortages, or the fact that bottled water is no better than tap water. Of course both of these are true, however the depth of this situation is far graver than we imagine it to be. What seems to miss the media’s attention is the massive protests that are led in against water giants like Nestle, Coca-Cola, Suez, Vivendi and others. All over the world, water privatization is on the increase, and at what cost?

The building of dams around the world have displaced millions of people in the 20th century. Water ways, aquafers, and natural irrigation channels are being dried up or pumped into plastic bottles and sold to us. That is like someone coming into your home, stealing your most prized family heirloom, wrapping it in a nice package and selling it back to you at 10x the price you paid for it in the first place.

Is it so hard to keep water healthy and accessible to everyone? It seems that more and more politicians are failing to stand up for what should be their jobs – to protect the basic security of citizens! There certainly is nothing more basic than water.

I just finished watching “FLOW: For love of water“.

Read the rest of this entry »

In other news, Delhi announced recently that they’ve banned plastic bags altogether to fight our dependency on this polluting convenience. After the Oct 2nd nation wide ban on smoking, India is taking even more bold steps on the fight against climate change.

Plastic bags have become such an item of dependence that shop keepers simply don’t know what else to use for their goods and liquids. Rightly so, it will be an uphill battle, but the government is more sure than ever that this is the right step, and it will take time to adapt, however after the initial two month period, shopkeepers caught providing the bags could be fined upwards of 1 lakh rupees (roughly $2,000 USD) or upto 5 years of jail term.

With such a move we will begin to see a demand for cloth and glass making a comeback in India, as these two are the most viable alternatives to plastic bags. No doubt this would also spin off some R&D on bio-degradable plastics and weaning off of petroleum based plastic for the more carbon neutral alternative of bio plastics (soy, vegetable oil, corn stalk).

I wonder what the world would be like today if Ford was able to organize the plastics industry to build exclusively from soy and bioproducts rather than petroleum oil. Needless to say, world war 1 kick started the oil dependency in plastics movement.

A famous quote comes to mind that is so fitting, attributed to an ancient chinese proverb.

“When the winds of change are blowing, some people are building shelters, and others are building windmills.”